Senior executives of the largest corporations are devoting substantial amounts of their time - often one-fourth or more - to problems stemming from external factors. The senior managements of major companies recognize that noneconomic factors can be as potent in fashioning corporate behavior as are economic forces.
Senior corporate executives often list four extrnal areas that take substantial share of their time:
- Meeting with elected officials, say, to discuss specific provisions of a tax bill schedulaed for hearings and likely passage - or to oppose a pending reduction in the loans to business by the export -- import bank.
- Carrying on a dialogue with regulatory personnel - -in the EPA, FDA, OSHA and so on, depending on the products the company produces and the markets in which it is active.
- Maintaining relations with the corporation's various constituencies - employees, suppliers, shareholders, unions, local civic organizations, and a bewildering cariety of public-interest groups.
- Overseeing the company's communications with the public, including a substantial amount of time spent in speech making to business, academic, and professional societies.
In general, the CEO tends to concentrate on external aspects, long-term planning, and basic policy, and the chief operating officer (COO) - -usually the president - focuses on day-to-day managerial functions.
Many companies - foreign and domestic - find it useful to maintain a continuing presence in Washington, D.C., as well as in other national capitals. Three primary functions are performed by company offices located in Washington, D.C., and other national capitals:
- Supplying information to the home office on actions taken or contemplated by government.
- Assisting in obtaining government contracts
- Providing representation before legislative and regulatory bodies.
Source: Business and Government in the Global Marketplace (7 edition, Murray L. Weidenbaum)

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